Capabilities

Recurly is a subscription management and recurring billing platform designed to help businesses manage subscription-based services, products, and memberships. It offers a range of tools and features to handle subscription billing, revenue recognition, customer management, and analytics. Recurly is particularly useful for businesses that offer subscription models, such as software-as-a-service (SaaS) companies, e-commerce platforms, media streaming services, and more.

Key features and aspects of Recurly include:

1. Subscription Billing: Recurly enables businesses to set up various subscription plans with different billing frequencies, pricing tiers, and features.

2. Recurring Payments: The platform automates the process of charging customers on a regular basis, managing payment processing, and handling payment retries and declines.

3. Revenue Recognition: Recurly provides tools to help businesses recognize and manage revenue accurately based on different subscription billing models.

4. Dunning Management: The platform automates the dunning process by sending reminders to customers with failed payments and managing retries to recover lost revenue.

5. Customer Management: Recurly allows businesses to store and manage customer profiles, track subscription history, and provide self-service account management options.

6. Subscription Analytics: The platform offers insights into subscription metrics, revenue trends, churn rates, and customer retention, helping businesses make informed decisions.

7. Integrations: Recurly integrates with various payment gateways, accounting software, customer relationship management (CRM) systems, and other third-party tools.

8. Multi-Currency Support: Businesses can offer subscriptions in different currencies and manage currency conversion rates.

9. Invoicing: Recurly generates and sends invoices to customers, allowing them to view their subscription details and payment history.

10. Coupon and Discount Management: The platform supports the creation and management of discounts, coupons, and promotional offers for subscribers.

11. Tax Management: Recurly helps businesses calculate and apply taxes accurately based on geographic location and tax rules.

12. Trial Periods and Onboarding: Businesses can set up trial periods for potential customers to experience their offerings before committing to a subscription.

13. Customer Communication: Recurly allows businesses to send automated notifications, emails, and invoices to customers, improving communication and transparency.

14. Compliance: The platform is designed to comply with various industry standards and regulations related to data security and privacy.

Recurly simplifies the complexities of managing subscription-based revenue models, helping businesses streamline billing processes, reduce churn, and optimize revenue growth. It caters to a wide range of industries and business sizes that rely on recurring revenue streams.